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A Digital OOH Ad Network Operator Achieving Data Driven Targeting and Effectiveness Validation

LIVE BOARD is the first company in Japan to achieve impression(Visibility Adjusted Contact: VAC)-based advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers “at that time, in that place, and for that specific ad,” even during the COVID-19 pandemic, when the patterns of movement of people are prone to change. In addition, by combining big data from Japan’s largest carriers with our proprietary network that comprises a wide range of digital OOH throughout Japan, including outdoor, indoor, train, and station OOH ads, we have enabled the delivery of personalized ads such as targeting by gender and age, which was not feasible with conventional OOH.

What is digital OOH?

Digital OOH is an advertising medium that uses digital signage in venues outside the home, including public transit, billboards, and commercial facilities.

What We Do

  • Services
    Reach people where they're active - on their way to and from work, while shopping, or when engaging in leisure activities. Except that unlike conventional OOH, you can now measure your campaigns' effectiveness.
  • Measurable OOH
    LIVE BOARD is the only service provider in Japan that provides impression(VAC)-based digital OOH advertisements. Innovative, measurable, effective.
    Today's consumers expect to get timely and relevant information no matter where they are. The LIVE BOARD service lets you target and deliver information to audiences on the go. We give you impression (VAC) data that's calculated in accordance with industry guidelines, and we then verify the effectiveness of your campaigns. Ask us about our successful implementation track record.
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