LIVE BOARD Initiatives

Community Involvement

Using big data provided by DOCOMO, we believe that LIVE BOARD can be a medium
that encourages organic encounters that align with people's movements.

Our medium creates opportunities for new discoveries - opportunities which we like to call 'Managed Serendipity'.

However, as outdoor media is public and highly visible medium,
it depends on the ability to place our ad screens throughout target cities.
This is why our goal at LIVE BOARD is to grow into a medium that is accepted, enjoyed, and supported by communities.

Click here for LIVE BOARD's activity report

Global Challenges

As LIVE BOARD's distribution technology is linked to Canadian DOOH platform Hivestack,
we have the infrastructure necessary to engage in overseas business interactions.

Looking to the future, we will evolve our DOCOMO Big Data-powered, programmatic DOOH system
and will be expanding our LIVE BOARD format for the global market based on European and North American business models.

For Further Developments of the OOH Industry
Steps Towards Establishing the Standard "Media Currency"

As a pioneer of digital OOH, and the Japan's first members of
World OOH Organization (WOO), LIVE BOARD leads the Japanese OOH market in
initiating to establish the stndard "Media Currency", which will contribute to advertisers and digital media owners.
Also, in Japan, as a steering member of the measurement working group at Digital Signage Consortium,
LIVE BOARD fully participates on introducing the standard "Media Currency" into the industry.

Global membership

World OOH Organization (WOO)

Related release

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