LIVE BOARD is the first company in Japan to achieve impression(Visibility Adjusted Contact: VAC)-based advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers “at that time, in that place, and for that specific ad,” even during the COVID-19 pandemic, when the patterns of movement of people are prone to change. In addition, by combining big data from Japan’s largest carriers with our proprietary network that comprises a wide range of digital OOH throughout Japan, including outdoor, indoor, train, and station OOH ads, we have enabled the delivery of personalized ads such as targeting by gender and age, which was not feasible with conventional OOH.
Digital OOH is an advertising medium that uses digital signage in venues outside the home, including public transit, billboards, and commercial facilities.
※Link to LIVE BOARD site
