About Us

Company Overview
Corporate Philosophy
History

Company Overview

Company Name: LIVE BOARD, INC.
Officer: President & CEO, Atsuhiro Tanaka
Executive Vice President, Tetsuya Ito
Member of the Board of Directors, Hidetoshi Fujikawa
Member of the Board of Directors, Satoshi Miyagawa
Member of the Board of Directors, Hideki Ishibashi
Member of the Board of Directors, Takehito Yoshida
Member of the Board of Directors, Takashi Suzuki
Member of the Board of Directors, Tomohiro Mashiba
Member of the Board of Directors, Hisashi Ishiwata
Member of the Board of Directors, Jun Sakurai
Member of the Board of Directors, Naoki Ishikawa
Audit & Supervisory Board Member, Takami Honma
Audit & Supervisory Board Member, Toshihiro Okuda
Location: 7th Floor, Daiwa Aoyama Building, 3-1-30 Jingumae, Shibuya-ku,
Tokyo, 150-0001, Japan
Capital: Capital 2.755 billion yen (capital reserve 2.755 billion yen)
Shareholder: NTT DOCOMO / Dentsu Group / Hakuhodo Incorporated
Date of Establishment: February 1, 2019
Number of Employees: 59 people
Major Business Areas: DOOH Advertising Distribution Platform Management
DOOH Advertising Media Development
DOOH Advertising Space Sales
Member Organizations: World Out of Home Organization

Digital Signage Consortium

Shibuya Ward Tourism Association, General Incorporated Foundation
Support for Sports Activities: Sunrockers Shibuya

Corporate Philosophy

Our fully-programmatic DOOH platform is the first to deliver an impression(VAC)-based OOH advertising model in Japan.
Using DOCOMO data, we are able to deliver an unprecedented level of targeted marketing.

History

2019

February
- Founded
June
- New Head Office:
  7th Floor, Daiwa Aoyama Building, 3-1-30 Jingumae, Shibuya-ku, Tokyo
August
- Corporate Site Renewal
- Full launch of "LIVE BOARD Network" products
September
- [LIVE BOARD Network] 6 new LED displays launched
November
- Ad distribution network across 25 screens in 23 locations plus screens owned by our partners
- Along with Saitama Railway Corporation, developed the world's first dynamic DOOH business for rail transportation
December
- LIVE BOARD partners with Hivestack to power Programmatic OOH Marketplace in Japan
- Four Companies Enter a Primary Partnership for "LIVE BOARD MARKETPLACE"

2020

January
- Conducted trial DOOH ads at select docomo Shops
March
- Began quantifying ad value of indoor digital signage
June
- LIVE BOARD and Seedooh conduct proof of concept trial to prepare for the future of DOOH
July
- Built an impression (VAC) measurement model according to ad visibility that became the basis of a new indoor ad distribution service at Fujitsu
- Became first Japanese member of the DPAA, a US-based digital OOH industry group
August
- Launched docomo data square™, the first system in Japan to measure the effectiveness of TV commercials, web advertisements, and digital OOH from contact to conversion on an ID-by-ID basis
September
- Cooperated with the World OOH Organization-sponsored #OurSecondChance campaign
- Provided PR support using LIVE BOARD's DOOH for Japan Media Arts Festival's Next World ExhiVision
- Collaborated on the development of future standards and impression (VAC) measurement models
November
- Provided support for the Johnny's Smile Up! Project, a social action program enacted by the Johnny's Group

2021

March
- Provided support in collaboration with the Shibuya area for Shibuya Street Gallery, a platform designed to celebrate art
June
- Jun Sakurai is appointed as the second President and CEO replacing Ichiro Kamiuchi
July
- Began community support campaigns using LIVE BOARD
- "See it all" wins the Digital Signage Award 2021 Excellence Award
- LIVE BOARD site launched
August
- Launched Tagboard integrated service
- Supporting restaurants by working with Hitosara and LIVE BOARD signage
- [First new installation in Tohoku region] Large Vision installed at Sendai Ekimae Kaihatsu Building
- Achieved visualization of reach frequency
September
- LIVE BOARD MARKETPLACE Installed Area Survey: The Top 3 content people want to see on digital signage
October
- Launched a service with "Tokyo Prime (taxi ads)"
- Launched impression(VAC)-based delivery to signage in Docomo shops
December
- [New connection in Hokkaido] Connection to Sapporo Parco Vision

2022

2023

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